{"title":"New Arrivals","description":null,"products":[{"product_id":"fariha","title":"Fariha Abaya with Hijab","description":"\u003cp\u003eFabric: Cey   \u003cbr\u003eDesign: Front Open Style\u003cbr\u003eDetailing: Fabric Buttons + Piping on Front\u003cbr\u003eHijab Included\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Elif Nur","offers":[{"title":"56","offer_id":46802934988900,"sku":null,"price":4999.0,"currency_code":"PKR","in_stock":true},{"title":"58","offer_id":46802935021668,"sku":null,"price":4999.0,"currency_code":"PKR","in_stock":true},{"title":"52","offer_id":48434416156772,"sku":null,"price":4999.0,"currency_code":"PKR","in_stock":true},{"title":"54","offer_id":48434416189540,"sku":null,"price":4999.0,"currency_code":"PKR","in_stock":true},{"title":"60","offer_id":48434416222308,"sku":null,"price":4999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8075\/0436\/files\/IMG_6935.jpg?v=1739010097"},{"product_id":"double-shaded-kaftan-abaya","title":"Double Shaded Kaftan Abaya","description":"\u003cp data-start=\"267\" data-end=\"348\"\u003e\u003cstrong data-start=\"267\" data-end=\"278\"\u003eColour:\u003c\/strong\u003e Taupe \u0026amp; Teal (Double Shaded)\u003cbr data-start=\"307\" data-end=\"310\"\u003e\u003cstrong data-start=\"310\" data-end=\"321\"\u003eFabric:\u003c\/strong\u003e Premium soft nida fabric\u003c\/p\u003e\n\u003cul data-start=\"350\" data-end=\"565\"\u003e\n\u003cli data-start=\"350\" data-end=\"396\"\u003e\n\u003cp data-start=\"352\" data-end=\"396\"\u003eStylish kaftan-style abaya with flowy fall\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"397\" data-end=\"440\"\u003e\n\u003cp data-start=\"399\" data-end=\"440\"\u003eElegant double-shaded colour transition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"489\"\u003e\n\u003cp data-start=\"443\" data-end=\"489\"\u003eSoft, breathable fabric for comfortable wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"490\" data-end=\"533\"\u003e\n\u003cp data-start=\"492\" data-end=\"533\"\u003eModest wide sleeves for a graceful look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"534\" data-end=\"565\"\u003e\n\u003cp data-start=\"536\" data-end=\"565\"\u003e\u003cstrong data-start=\"536\" data-end=\"563\"\u003eMatching hijab included\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elif Nur","offers":[{"title":"52","offer_id":47644837609572,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"54","offer_id":47644837642340,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"56","offer_id":47644837675108,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":true},{"title":"58","offer_id":48008174239844,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":false},{"title":"60","offer_id":48008175419492,"sku":null,"price":4899.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8075\/0436\/files\/IMG_9396.jpg?v=1782206462"},{"product_id":"calm-sky-classic-abaya","title":"Calm Sky Classic Abaya","description":"\u003cp\u003eIntroducing the \u003cstrong\u003eCalm Sky Classic Abaya\u003c\/strong\u003e, a perfect blend of elegance, comfort, and modest fashion, exclusively available at \u003cstrong\u003eElifnur.pk\u003c\/strong\u003e. Crafted from premium \u003cstrong\u003eWool Peach fabric\u003c\/strong\u003e, this abaya offers a soft, smooth texture that feels gentle on the skin while maintaining a graceful flow. The breathable yet slightly warm material makes it ideal for daily wear, casual outings, or special gatherings, especially in mild and cooler seasons.\u003c\/p\u003e\n\u003cp\u003eDesigned in a soothing \u003cstrong\u003esky blue shade\u003c\/strong\u003e, this abaya features a clean and sophisticated silhouette with subtle front detailing that enhances its modern yet modest appeal. The lightweight structure allows effortless movement while ensuring a polished and refined look. 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Soft nude tone aur elegant chest pleats ke saath design kiya gaya ye abaya, simplicity aur modern look ka behtareen combination hai.\u003c\/p\u003e\n\u003cp\u003eFabric: Premium \u0026amp; Breathable\u003c\/p\u003e\n\u003cp\u003eStyle: Minimalist V-Line Design\u003c\/p\u003e\n\u003cp\u003ePerfect for: Rozana ki elegance aur khaas maukon ke liye.\u003c\/p\u003e\n\u003cp\u003e\"Simplicity jo sabka dil jeet le.\" 🕊️\u003c\/p\u003e","brand":"Elif Nur","offers":[{"title":"52","offer_id":48389186027620,"sku":null,"price":3999.0,"currency_code":"PKR","in_stock":false},{"title":"54","offer_id":48389186060388,"sku":null,"price":3999.0,"currency_code":"PKR","in_stock":true},{"title":"56","offer_id":48389186093156,"sku":null,"price":3999.0,"currency_code":"PKR","in_stock":true},{"title":"58","offer_id":48389186125924,"sku":null,"price":3999.0,"currency_code":"PKR","in_stock":true},{"title":"60","offer_id":48389186158692,"sku":null,"price":3999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8075\/0436\/files\/WhatsAppImage2026-05-08at18.32.24_1.jpg?v=1782206277"},{"product_id":"double-tone-mint-abaya","title":"DOUBLE TONE MINT ABAYA","description":"\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eDraped in elegance, this breathtaking two-tone abaya flows seamlessly from a soft mint at the shoulders to a rich deep teal at the hem — a gradient that feels as serene as it is striking. Crafted from premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNida fabric\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it offers a smooth, matte finish with a graceful drape that moves beautifully with every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebatwing silhouette\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e lends an effortlessly modest and relaxed fit, while the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003econtrast deep teal cuffs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e add a refined, polished detail that elevates the entire look. Fully floor-length and generously cut, this abaya is designed for the woman who values both comfort and sophistication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003ePerfect for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEid gatherings, formal occasions, or everyday modest wear\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — pair it with a matching chiffon hijab for a complete, coordinated look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003e✦ Premium Nida Fabric ✦ Ombre Mint-to-Teal Gradient ✦ Batwing Silhouette ✦ Contrast Cuff Detail ✦ Full-Length Modest Fit\u003c\/span\u003e\u003c\/p\u003e","brand":"Elif Nur","offers":[{"title":"52","offer_id":48434586484836,"sku":null,"price":5150.0,"currency_code":"PKR","in_stock":true},{"title":"54","offer_id":48434586517604,"sku":null,"price":5150.0,"currency_code":"PKR","in_stock":true},{"title":"56","offer_id":48434586550372,"sku":null,"price":5150.0,"currency_code":"PKR","in_stock":true},{"title":"58","offer_id":48434586583140,"sku":null,"price":5150.0,"currency_code":"PKR","in_stock":true},{"title":"60","offer_id":48434586615908,"sku":null,"price":5150.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8075\/0436\/files\/2-Tone-Mint-3.png?v=1779202795"},{"product_id":"noor-embellished-abaya","title":"Noor Embellished Abaya","description":"\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eDraped in the purest ivory, this exquisite open abaya is a masterpiece of refined elegance. Crafted from a fluid, lightweight fabric that falls in graceful pleats, it moves effortlessly with every step — a silhouette designed for the woman who commands attention without effort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eThe true artistry lies in the sleeves — intricately hand-embellished with delicate pearl drops, silver beadwork, and fine thread embroidery that cascade down the cuffs like a whisper of luxury. Each detail is meticulously placed, making this piece as much a work of art as it is a garment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003ePaired with a soft ivory hijab, this abaya is the epitome of bridal elegance, formal grace, and timeless modest fashion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cstrong\u003e\u003cspan\u003ePerfect for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Walimas, formal gatherings, Eid celebrations, and bridal occasions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Elif Nur","offers":[{"title":"52","offer_id":48513244266596,"sku":null,"price":6499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8075\/0436\/files\/WhatsAppImage2026-06-03at17_26_13-Picsart-AiImageEnhancer.jpg?v=1782197670"},{"product_id":"burgundy-grace-abaya","title":"Burgundy Grace Abaya","description":"\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eUnderstated. Refined. Effortlessly modest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eThis deep burgundy closed abaya is the definition of quiet luxury. Cut in a relaxed A-line silhouette, it drapes beautifully from shoulder to floor, offering full coverage with an elegant, unhurried ease. The fabric is smooth and structured — rich in colour, soft in movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eA subtle button detail at the neckline adds a delicate finishing touch, while the signature \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eflared cuff sleeves\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e bring a graceful femininity to the design. 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